Speakers: Tim Keiningham and Luke Williams
Recorded Date: Tuesday, October 18, 2011
Duration: 60 Minutes
Listen to this recorded webinar to learn about The Wallet Allocation Rule, which was featured in the October 2011 issue of the Harvard Business Review.
The Wallet Allocation Rule model was developed by way of a tremendous R&D effort between Ipsos Loyalty and leading academics, and validated across more than a dozen different business sectors and product categories. Using the Wallet Allocation Rule, managers can now robustly link their customer survey data with the share of wallet that their customers allocate to their firm and to their competitors. As a result, managers can now clearly identify what it takes to drive share, the most important metric in driving growth. With the Wallet Allocation Rule, investments can be prioritized based upon the real impact that they will have on changes in customers' spending with your firm, thereby insuring maximum return. During this session, Tim Keiningham, Ipsos Loyalty's Global Chief Strategy Officer & Executive Vice President, together with Vice President, Luke Williams, demonstrate how to use the WAR model to radically improve your firm's competitive position in the marketplace.