Speakers: John Carroll
Recorded Date: Tuesday, June 05, 2012
Duration: 30 Minutes
Listen to this recently recorded webinar to hear IKEA's Chief Marketing Officer, Leontyne Green Sykes, discuss strategies that have made them one of the world's most recognized brands. During this session, John Carroll III, Global Head of Clients, Ipsos Loyalty, reads out questions from our attendees that cover how IKEA uses strategic insights to make business decisions, and specifics related to their customer understanding program.